New Antiquarians of Our Generation

"It was probably inevitable. Consider the example of new-vintage merchants like J. Crew Liquor, the men’s wear store housed in an old TriBeCa bar. Or Freemans Sporting Club, the “gentleman’s” clothing store created by Taavo Somer, the architect and restaurateur responsible for Freemans, the taxidermy-bedecked hot spot on the Lower East Side. The recently opened bar at the Jane hotel, created by Eric Goode and Sean MacPherson, is a mash-up of an English country estate, the set of “The Royal Tenenbaums” and an interior landscape imagined by Joris-Karl Huysmans, the author of “Against Nature,” the 19th-century decadent’s manifesto.

Valerie Steele, the director of the Museum of the Fashion Institute of Technology, offered a different explanation. “It’s way more than anti-modernism, this sort of deep spelunking into the past,” she said. “It’s not aspirational and it’s not nostalgic. It’s a fantasy world that is almost entirely a visual collage. It’s a stitched-together, bricolage world, an alternative world.”

“Authenticity is such a fed-up idea,” she continued. “But collecting these old things, it’s like there is an aura attached to them. It’s not some prepackaged product being foisted on you by a big corporation. Too bad it’s going to be commodified. Everything in the fashion world gets hoovered up.”

Marketers, in fact, are already paying attention. Steven Grasse, chief executive of the advertising and branding agency Quaker City Mercantile in Philadelphia, said he recently sent a sample of a new product, a vintage-styled liquor called Root, to a few retro-loving bloggers like Hollister Hovey. " - PENELOPE GREEN

Get yourself some vintage finds:

http://www.urbanoutfitters.com/urban/index.jsp
http://www.etsy.com/category/vintage